And many more houses.
All housesFrancophone West Africa, Cape Verde and The Gambia: 176 million people today, 298 million by 2050. We serve this market from Senegal, one house at a time.
For comparison: France, Germany, Spain, Italy and the UK together go from 330 to 319 million over the same period.
the surface of France, Germany, Spain, Italy and the UK combined
of the population is under 15, against 14% in those five European countries
more people by 2050; 41% already live in cities
Sources: World Bank — World Development Indicators (population and under-15 share 2025, area 2023, urban population 2025) and Population Estimates and Projections (2035, 2050).
One account, one stock, five channels.
Together we build a range for this market: the best-sellers that lead, the pieces that establish the house. We buy direct, clear customs and hold stock in our bonded warehouse in Dakar. No intermediaries, no grey market: every bottle traceable from the quay to the counter.
A house does not belong everywhere. We choose its doors: our boutiques, a small circle of approved perfumeries, duty free on board Air Sénégal, the embassies, the port. Each door has its clientele and its staging, and the advisors who sell your house are trained to tell its story.
Launch evenings, press, social media, windows: your house exists in West Africa as it does in Paris. Then we account for it. Every month, sell-out by reference and by channel; every order set against real sales, never on hope. A house is built, never forced.
The Initio launchBest-seller range agreed together, first order, customs clearance, advisor training.
Boutique wall, launch evening, press and social media, first approved perfumeries.
Inflight and diplomatic duty-free listing, sets and samples to drive trial.
Holiday season peaks, year-one sell-out review, year-two plan and orders.
“A house is not distributed. It is introduced, it is told, it is protected.”
Akoussa · West AfricaReceive our presentation, or meet us in Dakar, in Paris or at TFWA Cannes.
